As any busy landlord knows, a vacant unit is money going down the drain. If you've been battling those dreaded vacancies, you're in luck! Using property marketing techniques you can attract tenants to your open units fast.
You don't need to be a marketing agency or expert to use these tactics. Borrow these foolproof ideas from the world of property management marketing.
Property managers are experienced at marketing properties and attracting new tenants. On top of that, they manage rent collection, evictions, and other issues for their clients.
Needless to say, they know the ins and outs of the rental world. And that includes how to market your property and get vacancies filled.
Read on for three property marketing tactics that will attract high-quality tenants.
1. Establish a Web Presence
It's important to get online. You can make an attractive website for budget prices. You can also skip a website and go straight for social media.
Research your audience. Depending on the market value of property and location, your audience may vary.
Research what they want and where to find them. If they spend time on Pinterest, create boards there. Find out if they're on Instagram or Craigslist and establish your presence.
2. Communicate Clearly
Create a communication plan when you market your property. Think about how you want to come across to tenants.
Think about what you want to share about your units. Are there any amazing features they'd want to know about?
Are there washing machines or storage areas included in the listing? Be sure to make it clear in your listing.
You'll want to answer interested respondents quickly. You may want to team up with property management to help you tackle communications.
They'll have experience marketing properties. They'll have property management marketing ideas to reach your potential tenants.
3. Image Is Everything
In order to attract potential tenants, your online presence should be appealing. They'll want to come to your apartment viewings if the images they saw online look exciting.
Hire a professional photographer if you have the budget. If not, you or your property managers should take photos of the unit. Make sure it's well lit and that the photos are clear and appealing.
If you're advertising the units, you can create invitations or flyers. Use Canva or another free editing app to create graphic designs. Share these images and view graphics on social media and online.
If you can, upload videos of the unit. The more your viewers can imagine moving in, the more likely they are to come to the viewings.
Use Property Marketing to Fill Your Vacancies
Use these three property marketing tactics to attract quality tenants. If you need extra communication support, team up with a property management company. With an attractive web presence and content, you'll be sure to fill your vacancies ASAP.
Are you in the Miami area and looking for an experienced property management partner? Get in contact with us today, we look forward to serving you.
